Patrizia Pfenninger, the founder of ìndica, was born in Zürich in 1984. From the beginning, her studies and professional experiences converge into creativity. 

Since the start of her independent creative structure ìndica in 2006, Patrizia has been working in visual and interactive design, marketing, and artistic expression.

After taking the diploma at CISA, the Cantonal School of Applied Arts in Lugano in 2003, she graduated in 2006 at SUPSI, the University of Applied Sciences and Arts of Southern Switzerland, as a designer in visual communication. While working independently, she later completes a master’s degree in Interaction Design and obtains a federal diploma as a Marketing Specialist. Combining the rigor of science and multifaceted sensitivity, Patrizia is ready to create new worlds. She applies her skills to commercial communication and artistic creations alternating creative projects for brands, multimedia facilities and traditional works in Switzerland and other Europeans countries. 

Her passion for typography has led Patrizia to create artefacts, in which plastic material transforms into text. "IDEA", the sculpture made with a one hundred banknote, is the symbol of the #leideesipagano campaign. The project, which highlights the importance of a project culture, was presented at the Media Art Festival of the Maxxi in Rome in April 2016, and then exhibited in Turin (Circolo del Design), Genoa (Palazzo Ducale), Milan (Chamber of Commerce), Salerno and Lugano. The campaign is under continuous progress and supported by several Italian and Swiss media.

In 2018, her creative campaigns against the Mafia and the ‘Ndrangheta in cooperation with Klaus Davi received the “The 23^rd National Prize Premio Borsellino”.